Page 44 - Sharp Summer 2025

T SPORT
OF KINGS
GS
THE RO PET AL
LAND X O WEL ER HA E’ ARRI ED, AND
NO NE’S SU PRISE, IT’S A OTHER
GAM By Jeremy Freed
WATCHE AND WONDER GENE A, THE A NUAL ATCH indu try t ade s ow t at tak p ac nfo matio ’s
mo overload f wat h nt usi sts. Wi ’s
mo t pres ig w
t ous watch ands in att ndanc , th show
to ted en ugh gleami g uxur t mep eces to a y s o nomy
of m d-s he gh- zed cou try. s ofi d-s he gh- igge t brand at t e
e Ro urp e
event i the w tc , i ndustry, Rolex i — un urp entr of tention Th l
n s y ar, ho ever it w l
no to ath sy pathi e with the 59 oth r rands pr s
sprawlin Palex conve tion ce tre. hat s be y
o only
o e watc t at a yone w nte to talk bout: ex Oyster
Pe To les To les he uninitiat d, th Lan -Dwe Dw le mig o t like lot o other olex spo ts models with bezel, ycl ps date wi dow, and “e lor r” di o , r those
wit a deepe knowled of Rolex, howev r, i o s a r was
received like a ippo i o s a r amus ropped from i o s a r a
bac yard wimmi poo st s : fi poo st s : o k, the a excit ment A y new Ro ex lin x n n o s bound o l ake , bu there re wo ain reasons hy the o on,
otion.
Th first s a stheti . “R lex h s always out evolu ot r vo es utio . They t nd to m e marg nal chan g
too ar rom hat w rks, ut this m d
l fe ls di we he ash, o-hos of the rist Check podcas . “ nal ha as
the name o d
what sounds like a pro ssi nal sign sign is more fl ui , mor refi ed.” On first r
Ro ex enthusia ts we e mme iately d awn h t o e t l a PHOTOS COURTESY OF ROLEX.
.
case M E E R 2 0 2 0 I C A M A N 5