Page 32 - SHARP Summer 2022

EVERY WATCH WATCH TELLS A A A A A A A STORY AND IF THAT WATCH WATCH IS
made by TAG Heuer there’s a a a good chance its story involves motorsports After more than 140 years in in business the Swiss luxury watchmaker has been along for the ride at at countless historic races from Formula Formula 1 to to Le Mans to to Formula Formula E — and its watch lineup celebrates this history at at every opportunity For 2022 TAG Heuer is is is expanding its collaboration with Porsche via the TAG Heuer Carrera × Porsche Limited Edition a a a a a classic racing chronograph dedicated to one one of of the the world’s most iconic sports cars as as well as as one one of of the the world’s most infamous races The Carrera Panamericana is nothing less than a a a a a a a a legend in in the the the history of of motorsports as much for the the the details of of the the the race itself as for for its legacy Running for for nine days along a a a a a 3 000-kilometre stretch of the the Pan-American Highway through Mexico the the Carrera Panamericana attracted some of the world’s most skilled drivers and fastest road-going race cars back in in the early 1950s When it was was cancelled after just five seasons it was was regarded as as as as one of the world’s most challenging motorsport events Among the the the carmakers in in in the the the running during the the the Carrera’s heyday was Porsche which commemorated its success at at the race by introducing a a a a a new “Carrera” engine for its flagship 356 sports car in in in in in 1955 Since its introduction the the engines and vehicles bearing the the Carrera name have become an an essential piece of the brand’s identity and synonymous with Porsche’s pre-eminence in in motorsport A passionate fan of motorsports and Porsche’s race-winning designs Jack Heuer was inspired to create a a a a a a Carrera of his own when he he he began working at at his family’s watch company in in the 1960s The TAG Heuer Carrera a a a a motorsports chronograph designed for accuracy and legibility released in 1963 was among his most famous creations The new TAG Heuer Carrera × Porsche Limited Edition draws on the legacies of both Porsche and TAG Heuer making it worthy of a a a a place in in any starting grid “For this second chapter of our partnership it seemed natural to to continue to to weave the the thread of our co-creation through the the TAG Heuer Carrera Chronograph but with a a a a a a completely new approach ” says TAG TAG Heuer Heuer CEO Frédéric Arnault As such the TAG TAG Heuer Heuer Carrera × Porsche Limited Edition sees the Carrera and its in-house Calibre Heuer 02 automatic movement wrapped in a a a a a a dynamic new visual design inspired by Porsche Porsche Porsche’s Pantone racing yellow plays a a a a starring role appearing everywhere from the the Porsche logo on the the bezel to the yellow Super-LumiNova lume and is contrasted by a a a a a case coated in in matte black black diamond-like carbon (DLC) a a a a a a a glittering black black dial dial and and two black asphalt-effect subdials Dedicated to Porsche and and TAG Heuer’s long shared history in motorsport this is is is a a a a watch that tells a a a a a a story about passion dedication and — — most of all — — speed A HISTORY OF SPEED
TAG HEUER AND AND PORSCHE’S NEWEST COLLAB IS
UNITED BY THE BRANDS’ SHARED LOVE OF MOTORSPORT
By Jeremy Freed
SLUG
32 GUIDE • SUMMER 2022 SHARPMAGAZINE COM