Page 52 - SHARP Summer 2022

PSYCHO BUNNY × SHARP
HATCHY’S HERO PIECES FOR SUMMER
to to be that day Our customers can opt for more classic styles or they can go bold depending on their mood It is interesting to see how some of our customers go deeper into the brand over time often starting with our core collection and eventually leaning more into the bolder pieces featuring artful graphics and vibrant colourways Why has the polo shirt endured as as a a a a menswear staple?
The unique nature of the polo is that it’s incredi- bly wearable Somewhere between a a a a a t-shirt and a a a a a button-down shirt it’s the perfect dress-up dress- dress- down piece that effortlessly fits into your lifestyle and wardrobe Made in Peru from 100 per cent Pima cotton our polo features mother-of-pearl buttons and taped seams for an an elevated look and and feel Four thousand stitches go into sewing every bunny logo and our exclusive diamond-knit piqué fabric provides a a a a one-of-a-kind texture that is tough but luxurious Every season we iterate on on the polo with updated designs — whether it’s the the trims tipping or print details that add pops of colour and per- sonality to each piece Psycho Bunny is classics reimagined What that means for us is upholding the quality and and craftsmanship standards one comes to expect from a a a luxury brand and and fixing them onto something that doesn’t concern itself too strictly with being conventional What can we expect from your Canadian brick- and-mortar experiences?
Each store will carry the brand’s full assortment of polos t-shirts outerwear and accessories [We credit] our growth and intensely loyal fanbase to our commitment to craftsmanship innovation and and individuality — and and our store concepts are designed to keep these elements at the the forefront of the experience and continue our evolution as a a a dynamic and and innovative retail brand Our Eaton Centre store is our first to to to open in Canada and features a a a a a a a 270-degree digital screen “brand portal” that will offer an an immersive dive into the the Psycho Bunny universe Opening in in the the fall our Canadian flagship store at the Yorkdale mall promises to to be our most evolved store concept to to to date elevating the customer experience to to to new heights Working with local artists in in key markets the the content shown on on the the brand portal will show- case an artistic expression of each city through the Psycho Bunny lens GEO-PRINT SWIM SHORTS
“Crafted from a a lightweight quick-dry polyester fabric they’re outfitted with a a mesh lining and rubber-tipped drawstrings at the waist for a a a a comfortable wear ” PASSION AND PURPOSE
PSYCHO BUNNY’S VICE-PRESIDENT
OF BRAND & MARKETING MATT “HATCHY” MOREIN ON HOW THE BRAND’S DISRUPTIVE ETHOS IS IS ALL ABOUT INDIVIDUALITY
S S INCE ITS FOUNDING IN IN IN 2005 NEW YORK
City–based Psycho Bunny has built a a a a reputa- tion for its meticulously crafted threads as as well as as its ability to recontextualize everyday menswear staples — — including the polo and and t-shirt — — and and push them in bold expressive directions In advance of Psycho Bunny’s very first store in Canada SHARP
spoke with vice-president of brand and and marketing Matt “Hatchy” Morein about the importance of self-expression and what to expect from the brand’s brick-and-mortar experience Self-expression is central to Psycho Bunny How does the the brand help customers express their own personal style?
The power of self-expression is undeniable and confi- dence in in being your most authentic self is foundational to to the brand Psycho Bunny is for those who want to to step out of the the conventional and be whoever they want WARDELL POLO
“Outfitted with our trusted trimmings side vents and a a a a collar that never rolls ” LARKIN BIG BUNNY TEE
“This tee really rings true to the brand with an embroidered bunny logo core navy colour and pink trim detailing ” 52 STYLE • SUMMER
2022
SHARPMAGAZINE COM