Page 62 - SHARP Summer 2022

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OUR SPRING LAUNCH EVENT CELEBRATED 15 YEARS OF OF SHARP SHARP THE THE THE LATEST EDITION OF OF OF SHARP: THE THE THE BOOK FOR MEN AND THE THE THE SUSTAINABLE FUTURE OF LUXURY
ARETURN TO A A A A A A NEW NORMAL OUR 15TH BIRTHDAY AND the launch of of a a new issue of of SHARP: The Book For Men our spring fête gathered an an impressive roster of partners and activations (the likes of which have never been seen at at a a a a private VIP event in Canada before) to to celebrate these milestones and most importantly the sustainable future of luxury SHARP Elite VIP guests were handpicked based on their interest in in in the brands products and and and services being showcased and and and sampled at at the the event at at the the Evergreen Brickworks in Toronto BMW’s range of highly-anticipated new electric vehicles were set inside an impressive structure while a a lounge immersed guests in the world of the German automaker — not unlike what you’d find at at an international auto show Grand Seiko’s pop-up boutique was imported across an an an ocean and and every bit as as polished and and refined as as their timepieces Better yet the iconic watchmaker partnered with The Dalmore to offer single malts to to guests wanting to to sit down relax and and sip some of Scotland’s finest scotches while taking a a a closer look at or even trying on their favourite watches Jura and Belvedere made sure everyone was well taken care of too with a a a selection of summery cocktails perfect for the unseason-
ably warm late spring night Lyre’s poured mocktail Manhattans For those preferring beer Steam Whistle pulled up in in its recently restored 100 per cent electric vintage pickup truck serving plenty of cold pilsners The fashion and and footwear experts at Timberland made some lucky guests’ evenings giving away 400 pieces of apparel from its latest collab through an an on-site pop-up shop Paco Rabanne the legendary French fragrance brand got in in on the fun too rolling out an an exciting and interactive photobooth Speaking of photography SHARP presented a a a a special retrospective of of 15 years’ worth of of outstanding celebrity shots inside a a a a a dedicated gallery Our creative team picked the finest celebrity portraits and quotes — including wisdom from the likes of Don Cheadle Pierce Brosnan and Ricky Gervais — from over one hundred issues of SHARP SHARP and SHARP: The Book For Men But the icing on the cake? Two very special birthday wishes from our latest cover stars Jeff Goldblum and Simu Liu To learn more about our invitation-only events brand-experi- ence opportunities and special offers please visit SharpElite com Additional event imagery is available at SharpMagazine com 62 SUMMER 2022
SHARPMAGAZINE COM
PHOTOGRAPHY BY JOSH FEE