Page 68 - S Winter 2026

DESIGN
76
Curated Ease
Flexform’s new Loungescape campaign
ne By Sara Harowitz
SMAGAZINEOFFICIAL.COM
es M yb w la nes . M ayb ew pla t e a a a ’ c a t t’ ns s xe ybe ns s xe creative quality.
Debuted at Salone del Mobile 2025, the Loungescape seating system
esigner An ta g eti t a r c h g i , t a r c h g i , t a r c h g i , u o r e ur of ed tne piece is floating in space.
The ad campaign accompanying the Italian furniture maker’s
latest launch, shot by contemporary German photographer Robert
Rieger, with creative direction by Swiss design studio Juma, focuses
La fl d oo mas mas , ri th ext ext ne d re al m an surroundings.
a o n l m nd a o n l m seating system, Loungescape represents hospitality, but also possibility.
court sy of Fl xf rm.
Phot