Page 61 - Sharp September 2025

MAKING
WINNERS
HOW AUDI’S MOTORSPORT LEGACY IS
DRIVING ITS FUTURE
By SHARP Staff
AUDI IS ON THE ATTACK. THIS YEAR MARKS THE
T THIS Y T ry en hat C i h g C i h g ll ra ll stage, Audi has always put its “Vorsprung durch Technik” (progress
t hro log oto hro log oto s
e s
e ch s the . r n o ck w the too. It’s beautifully simple, but diabolically difficult, which is why
w wev s
s s
s or own team starting in 2026. Competition doesn’t get any tougher
than this.
Of course, Audi is no stranger to motorsport. Since the brand’s
earliest days it has been measuring its technological progress
through competition. Every model in Audi’s recent (massive)
the ng d -
v ins
xt veh It’ v I Audi’s fearsome Quattro S1 race car, which dominated Group
B rally racing in the 1980s. (It’s from that car that the quattro
e-t Qua at into family-friendly chariots for everything from elevating daily
commutes to weekend escapes.
For another example, look to Audi’s unprecedented success
urs urs podium through the 2000s and 2010s.
, th fi eig powerful TFSI combustion engines. The iconic R8 supercar was
the early fruit of that labour, but you can see the lessons learned
ami tu it ic as possi that means more electric driving range.
-el e te r that surely influenced every member of the new e-tron family and
countless EVs yet to come.
has rward, constant technological and engineering innovation. It’s the reason
rs chn bol PHOTO COURTESY OF AUDI.
R 2 0 2 5
P G O
I G G M H S N E C T T P