Page 96 - Sharp September 2023
P. 96
AUTO
CALM AND CONNECTED
THE NEW GENESIS ELECTRIFIED GV70 OFFERS LESSONS IN QUIET LUXURY
By Justin Mastine-Frost
YOU’VE GOT TO HAND IT TO GENESIS: A MODEST
eight years since it splintered off from parent company Hyundai, the Korean marque has carved out a fine niche in what otherwise remains a distinctly German — and very competitive — field. While not as taut or performance-driven as the Bavarian BMW nor as high fashion as the status symbols of Mercedes- Benz, Genesis has authentically embraced its Korean roots across all aspects of its operation, from support and customer care to design. And although it takes a fair bit to pull German luxury car loyalists across to a new brand, Genesis seems to be putting down fairly firm roots in Canada. Only five Genesis showrooms existed in the country last year; by the end of 2024, that number
96 SEPTEMBER 2023
SHARPMAGAZINE.COM
