Page 46 - S/ Spring 2022
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Incredible Blooms
These floral artists prove fresh blossoms are an endless source of inspiration.
By Joseph Cicerone
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Paraluman Flora
Kim Jasmin Monsalud Francisco named her creative passion project, Paraluman Flora, after the Tagalog word for muse. “The [flowers] are my muse,” she says. “I believe we’re all meant to live within nature, and flowers happen to be nature’s most beautiful gift.” The artist’s work spans creative direction,
product design, branding, and photography, however, her bespoke floral arrangements that combine art, nature, and her Filipinx roots have garnered distinct praise. Each of Francisco’s sculptural pieces tells a story using lush, vivid hues and interesting textures. From her eccentric set designs to
her community-building collaborations, Francisco’s influence has reached full bloom. “Paraluman is my bridge to live a meaningful life,” she says. “Whether by making one person smile after receiving a bouquet or raising money for typhoon relief in the Philippines, this is my contribution.”
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Paraluman Flora: photographed by Johnny Tang.
