Page 60 - Sharp Summer 2023

TAG Heuer × Porsche Orange Racing
TAG Heuer’s history in motorsports has run on a a a a a parallel track to to to Porsche’s for more than half a a a a a a a century Their ongoing collaboration has produced a a a a a a a steady stream of limited-edition watches designed to to appeal to to watch-lov- ing
ing
Porsche Porsche owners Porsche-loving watch collectors and every shade of enthusiast in between Their sixth collab piece and their first of 2023 is the TAG TAG Heuer Heuer x Porsche Orange Racing
a a a a a TAG TAG Heuer Heuer Carrera Sport Chronograph inspired by by the the the colour of the the the heat sparks made by by the the the car on on the asphalt Complete with a a a a a a Heuer 02 automatic chronograph movement and several aesthetic nods to Porsche from the the the carmaker’s logo on the the the bezel to the oscillating weight inspired by a a a Porsche steering wheel it’s a a a worthy tribute to a a a shared legacy of speed $8 800
WATCH WATCH Seiko × Rowing Blazers
The latest collab between Seiko and and NYC-based fashion brand Rowing Blazers
proves you don’t need two big names to make a a a a great partnership While Seiko is one of the world’s big- gest watch brands and and pro- duces hundreds of thousands of watches every year Rowing Blazers
has just a a a single brick- and-mortar location and and a a a a a highly limited output Nonethe- less the classic Seiko 5 Sports watch turned out to be the perfect canvas for the brand’s sporty and vintage-inspired aesthetic Sadly for anyone looking to to add one of these to to their collection this limited-edi- tion release sold out in record time With such an enthusiastic response to both collections however another colourful col- lab between these unlikely part- ners can’t be far off $815
COME TOGETHER
A A A A A NEW GENERATION OF COLLABS IS TAKING TIMEPIECES TO GALLERIES SKI SLOPES AND BEYOND
By Jeremy Freed
WATCHES HAVE ALWAYS BEEN THE PRODUCT OF collaboration Despite the current emphasis among brands on doing everything in-house in in in in decades past even the world’s most respected watchmakers regularly relied on outside help to provide cases bracelets and even movements These days however as as the the industry has matured the the practice of collaboration has become much more outwards facing with brands seeking creative input from architects artists fashion designers and even professional athletes while taking care of of the watchmaking savoir-faire in-house Breitling × Boeing 747
Some pairings are more obvious than others In the the case of Breitling – a a a a a a brand known for its high-end pilot watches – it it it wasn’t much of a a a a surprise to see a a a a limited-edition timepiece ded- icated to the the world’s most famous jet the the Boeing 747
but that doesn’t make it any less of a a a a a a slam dunk To commemorate the the legacy of the the 747
which ended production this year after more than half a a a a a century of flying the friendly skies Breitling commissioned a a a a a special edition of the the Navitimer its most famous pilot’s watch With a a a a a a red ring on the the dial paying tribute to the the red stripe on on the the first-ever 747
Boeing blue accents on on its famous slide-rule bezel and THE ORIGINAL JUMBO JET engraved on on the display case back aviation buffs wasted no time snapping up all 747
pieces $12 050
60 SUMMER 2023 SHARPMAGAZINE COM Few creators in any medium embody the spirit of collaboration as as well as as Japanese visual art- ist Takashi Murakami who has worked alongside the likes of Louis Vuitton Issey Miyake and countless other A-list names on on unique co-branded designs Among his most frequent creative partners is is is Hublot which released their fourth joint project earlier this year Consisting of 13 new Classic Fusion watches emblazoned with Murakami’s trademark smiling flower the collection will be available exclusively to owners of of a a a a a a a a set of of Hublot x x Murakami NFTs – making for a a a a a a a a new 21st-century twist on on the watch collab concept $65 800
Hublot × Takashi Murakami