Page 84 - BFM SS25

he lchemy f G esign
FOOD / THE ALCHEM Y OF DESIG N
f N
Rudy uénair on th art o casua én ai By Sahar Nooraei
BFM / S S25 114 erzog amously eclared: The orld eveals tself o hose ho ravel
n oot. or udy avelling a ross A erica d d j st t at —
shing h m f rward o a d c i h i u eative p th o r imagining c sual d ning.
MAGIC roughout h s j urney a ross t e A erican R ckies — w ere
h t ha N ER ekked 5 0 0 k lometres — G st uck by th ha piness
WH WHEN ASKED ABOUT THE MAGIC OF WALKING, WERNER
N ER g t SKED ABOUT THE MAGIC F WALKING, N ER g t ER
he felt ollow ng e h i t s N ER e
way. Af er four mon hs uri d
pe ona ,” h s uriosi TH AG IC o ining in rchite u p t n
e er
sett ng p a re taurant g places that would last.”
last.”
Wor TH AG IC in de e along de some o th chitec ures and Be nard Dubois, , a TH AG IC la eep ned his in eres in interior d sig r
his he self- aught int ri f- r esigner c th e
in h s wor , al ng with nema. I lov ms
a e rofound, p etic, nd s xy. Just l ur fo ra esign
sens bilit i Y P a most evident n PNY (Par co ng t
Guén ire estab ished n 2012 counting Paris, Grenoble, and Bourdeaux.
go aux.
F r Guén actual ire, Y go s beyond the c t t p r i s s
a ittle mor ha just bu ers — we ell L ed ng his
s aff’ s nny disposit on as an i egral p 1 cated
ins de Hal es du Bo ling n — an exp r
its s ec alty endo test ou ent ig n
for Am rican desig on ull display architect d, .
Filled th ight, ust as G énaire i o a l t ontr sting ood-pan lled walls t,
creati an a mosphe e that feels nos oma oma d
from he ce ing pays oma e to t t a t h effect
o a brig t, s nli day, ith interi ilever
c airs and G énaire’s cust m l lly ghti .
A i .
A special dinin e perien i n’t the ea s h c o inne is whol tha s em obviou w s en into r u n
ctice,” uénaire explain . “ mpl bet t’s a hi e p ign,
t hi e p tory f t sto hi e p ace, i s owners, ts c omething in a a .”
It’ this ensitiv a sign tha And it m nifests in t e mot onal r ponse s n
e r t a res auran is e l ,” one, ou can ell ri ht a ease,
th e’s ore to drink, mo e la ghter you r ’ i h mag softer glow and th , w it Between imit d udget a d t ght margin er allenges
an d d s s i a g gnin restaur nts, Guéna d as ar bor ou of on traints,” hich ead not e
g owt , b t also nd rstan ing he a t an r P A Y e G r h s nex l ni cation, A Y e G r h énaire has of sca he oss n the midd e of sca he oss ature “I tha ove lan of sca he oss es — th sun ha soo h
new he or burns he says “I h
new pr ject I fa l Y LUDOVIC BA AY