Page 2 - Demo
P. 2
Table of Contents
1.0 Our Story 3
2.0 Brand Pillars 4
3.0 Our Logo 5
3.1 Anatomy 6 3.2 Formats 7 3.3 Protected Space 8 3.4 Improper Use 9
4.0 Brand Assets 10
4.1 Colour Palette 11 4.2 Typography 12 4.3 Photography 13 4.4 Icons 14 4.5 Tabs and Borders 15 4.6 Sub-brand Lockup 16
5.0 Applications 17
These brand guidelines are the standards for using the LUVO logo and graphical elements. Establishing a set of consistent rules will help to create a unified and identifiable presence
for our brand and should govern every aspect of our communications. This includes all ads, promotional materials, private communications, websites, social media and letterhead. Please use this guide to implement all logo and graphical elements properly.
“Beauty without
expression is boring.”
— Ralph Waldo Emerson
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