Page 26 - The EDIT | Q3 2017

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Deep
Balazs Molnar is CEO and Co-founder
of Aliz Technologies, a startup that is building AI personal assistants. He is also a partner and shareholder of Doctusoft,
a cloud developer company that is specialized in big data and machine learning. Prior, he was the Regional Head of Marketing Strategy at Uber for APAC where he was responsible to build the marketing organisation for the region. He spent 6 years at Google where he headed up Marketing for Search, and Google Now for Southeast Asia and led acquisition marketing for Hungary.
During his teenage years, he used to do competitive sabre fencing and has been a member of the junior national fencing team of Hungary.
Balazs will be joining our PHD panel at Mumbrella360 Asia in November sharing his thoughts on latest tech developments and of course, on PHD’s latest publication Merge.
Discovery
Dive
What are some common misconceptions around Chatbots – or things people don’t know?
We can interpret Chatbots in multiple ways. Usually, the image that lives in the public mind is that a Chatbot is a robot that we can chat with and which displays answers on a conversation interface. I like to think of it differently where a Chatbot is an automated application that lives
on a communication based platform, and helps to solve tasks faster than any other interface. There
is a fundamental difference between the two because in the latter interpretation, we broaden the category to include applications where one might not even have to directly chat with the Chatbot. The key here is automation and the conversational interface. Think of it as an iceberg, where the conversation interface is just the tip of it while a much bigger system lies beneath the surface to serve the automation — or, in other words, solve the user’s issue. This is a much broader perspective that opens an entirely new horizon of possibilities, and helps businesses to think of a much more useful application than what we currently experience in most of cases with Chatbots.
What opportunities are Chatbots presenting to the creative world?
Chatbots present an immense challenge, but also huge opportunities for the creative world.
First, we need to revisit what we know about the highly visual graphical interfaces and the modern user experience design: The capabilities of a conversation interface are very limited, and the current technology is not at a level where a Chatbot can have an interesting or satisfying conversation with the user (yet).
Even our first internal experimentation were all failures because in almost every case, there was a better and more efficient interface than a Chatbot. We tried several use cases including customer
THE EDIT ISSUE 7 | Q3 2017