Page 34 - The EDIT | Q3 2017
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Discovery
Australia – Wearables market are on the rise in Down Under
New research conducted earlier this year confirms Australians are among the world’s most eager adopters of fitness-focused wearable devices. The growing proportion of Australians using fitness wearables to both analyze and track their activity is helping to push the country’s wearable gadget sector to new heights.
Among internet users in Australia who participated in fitness activities and were aware of fitness devices, 45% said they used a smartphone-focused fitness wearable, a wrist-based fitness device or some combination of the two.
Why are Australians loving tness wearables so much?
One possible explanation is wearables’ growing adoption by the country’s professional athletes and sports teams — and Australia has plenty of them...
News reports have highlighted the pioneering use of such fitness technology by professional clubs and players in Australia, and many high-level athletes
in the country use these tools to help track their performance and minimize potential injuries.
The embrace of fitness wearables among elite athletes could be having a “trickle down” effect on demand among consumers (Source: eMarketer).
THE EDIT ISSUE 7 | Q3 2017
