Page 22 - Seaford Sixth Form Options Booklet 2021

Cambridge Technical: Media
Head of Department:
Mr J Johnson
Teaching Staff:
Mr J Johnson Mrs H Sabin
Overview
Media is relevant to everyone’s life: our world is saturated by TV, film, advertising, news etc, as the media arguably play an increasingly influential role in society. On this course, we learn the practical skills of media production and also investigate social and ethical issues such as the representation of gender, the myths created by advertising, and the influence of social media in political news.
Equivalent to one A Level, this programme of study combines critical analysis, creativity and digital media production. Students learn a range of creative and technical skills
including photography, scriptwriting, layout, storyboarding, videography and editing. There is a focus on industry equivalent standards, and students are encouraged to view their work from professional perspectives. The course is made up of six equal units, all of which are assessed internally as extended coursework projects.
Modules
Unit 1: Analysis of Media Products & Audiences (film industry focus)
Unit 11: Scriptwriting (TV & film focus)
Unit 15: Print-based Advertising (charity campaigns)
Unit 17: Produce an Audio- Visual Product (short film or music video)
Unit 18: Produce Audio- Visual Advertising (commercial products)
Unit 23: Media Exhibitions & Events
Expectations
Students will need to work well in groups and manage their own workload and deadlines with a high degree of independence – this is 100% coursework, with no final external exams. As the course is largely creative, students will be expected to develop their technical and creative skills beyond class time.
Future Pathways
Students often go on to study Media, TV or Film
at university, but the skills developed in the course also lend themselves well to courses or careers based in marketing & sales, PR, advertising, journalism, web design, photography, business development, and many more.
Key Skills
Textual analysis, research, concept visualisation, product development, presenting and pitching; also, photography, editing, using Digital SLR cameras and creative design software.
Recommended Entry Requirements
Achieved or working towards Grade 4 at GCSE English Language.
20