Page 24 - The Essential Guide to Sports Nutrition and Bodybuilding (Sample)

In other words, if you want to ‘hold on’ to your muscle, you need to be consuming a lot of calories. The fewer calories you consume (which is the case when you go on a diet), the more likely you are to lose some muscle. This is simply because the body is trying to conserve energy, and muscle needs a lot of energy to survive.
Unless you exercise regularly (or more specifically lift weights), you will lose some muscle mass. This means that the number of calories you consume from the food you eat is more likely to be stored as fat, as opposed to being utilised by the muscle. This results in a vicious negative-feedback circle making it increasingly more difficult to burn fat over
time.

Why Conventional Dieting Doesn’t Work
4. Peer Pressure and Lack of Willpower
It’s extremely difficult to stay motivated if you’re constantly surrounded by people who eat pizza and watch tv all day.
Hanging out with a group of bodybuilders and fitness models, on the other hand, can be pretty darn inspirational.
The point here is that you’ll get the best results when you surround yourself with like- minded people. The ideal situation would be to find an accountability partner with whom you can bounce ideas of. Ultimately, this will keep you (more) motivated.
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