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phaseTwo:FlipCampaign FlipMarketingCampaignGoal
Chooseastateandflippublicandprivateschoolsinthatstatetoimplementmanditory, random drugtestingatmiddleandhighschoollevels.
objectives
Drum upsocialawarenessoftheissueonallevels(kids,parents,schools,publicoficials). Research& documentinstitutionsthathave/aresuccessfulyimplementingmanditory, random drugtesting.Usethiscontentformarketingaswelascontentforfocusschools. P ro v id e s c h o o ls in te re s te d in try in g th e p ro g ra m w ith R ik k i’s R e s o u rc e k it, w h ic h w il l b e inclusiveofVictoria’sVoicemarketing,resources,andspecificcontentthatcanbeutilized bytheschoolforeducationpurposesandchange.
“Thereislotsofhypeandcomplexideasoutthere,butItrytoignorealthat. Istriveforsimplicity,andusingwhatworks.”-AshleyFaulkes
StepstoSuces
6MonthSocialCampaign toraiseawarenes
GatherCaseStudies ofsuccess
ContentCreationbased uponCaseStudies
Creationof“Rikki’sResource”kit forschools
V ictorias V oice
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