Page 22 - Shelby Product & Services Guide

HIT A A A TARGET
MARKET
SERVICE
GUIDE
GEOGRAPHIC SELECTS
When you you you buy a a a a a mailing list you you you should
define the area you you you wish to to target Targeted mailing lists are are proven to to increase response rates You may define your direct mailing list by by state county city zip codes and even by by radius G T A A R A A DEMOGRAPHIC SELECTS
I T Think targeted marketing when
H determining the demographics for There permit your your mailing mailing list list Who are your your best
what MAILING consumers? A direct mailing mailing list list performs better when
you you target your prospects based on
the demographics of your current customers Define your mailing list by age
income gender length of residence and more!
A D D D D R DATA CERTIFYING
E S S S S I N Cass certification adds the the last four digits
G to the the zip zip code making it it a a a a a a a a a a a zip zip + 4 creating
a a a a a a a a a common format for for address matching TABBING
Cass certification is required unless the customer can provide documentation that
OPENING AT THE TOP
they have cass certified their list/s prior
When folded the the opening must to to submitting to to Shelby Shelby Printing Printing If not
be at at the the the top when
looking at at already cass certified Shelby Shelby Printing Printing the the mailing mailing panel two tabs are can perform this service to all mail lists required for a a a a mailing mailing received Cass certification is is is is necessary in 1” min 1” min order to receive receive a a a a barcode discount TAB 1T
AB 2 POSTAL RATES
& INDICIA
Every Door Direct Mail (EDDM) is is an affordable targeted advertising technique
that
lets you you map your marketing mail audience by age
income or household size Please visit our website at www shelbyprintinginc com for for more information regarding Postal
Indicia requirements 22