Page 44 - Demo

After leaving school Omer studied Fashion Design. In 1999 Omer joined Amrod as a Receptionist. She then took over the cell phone repair side of the business and later became a Sales Representative - at first for Amrod’s phone accessories and then gifting products. Today, Omer is Amrod’s Group Sales Manager responsible for an African-wide team of 155 people.
21 years later,
Omer is Amrod’s Group Sales Manager
I remember how hard it was to get orders, and especially when I started approaching corporates, how hard it was for our tiny little company just to get a foot in the door. Getting an order of R5000 felt like winning the lotto, and I guess I’ve never lost that sense of appreciation for every single order, because I know the work that’s gone into it. A big turning point was when clients wanted everything branded. I would show them the products, get an order, run around to get the branding done, check the quality and take the order back to the client. I was doing exactly what our clients do every day.
So, I have a lot of empathy for them and my passion is for their experience with Amrod to be a pleasure from start to finish. They are trying to run businesses in a difficult economy and it’s my job to streamline the Sales Department to make things easier for them.
They shouldn’t have to worry about supply, they should be focussed on growing their business. If my life hadn’t taken this direction, I would have wanted to become a Psychologist, but as a Manager and as a Life Coach, I get to help people actualise themselves every day. I’m a wife and a mother to three girls and spending long hours at work is a sacrifice - so every day, I am driven to make a difference and make sure that sacrifice is worth it.
Omer Aharoni (40)
I am Amrod