Page 33 - Supreme X Toms

After looking into consumer needs it is proven that people are more interested in in products that are of limited quantity 68 8% customers said that they nd themselves more interested in in products that are limited edition (See Appendices #1) Supreme is not only known for for their their own own collections but famous for for their their collaboration culture in 2012 they collaborated with Comme des Garçons which according to Jebbia was when it all changed for the the brand and and it really was given a a a a a a a name in the the market opening a a a lot of doors for the brand (Sullivan 2017) Supreme does not allow customers to to to use their phones in store as they are super exclusive about their products Every Thursday they have a a drop in stores worldwide but it is never known to to the consumers what is is is going to be released it is is is always a a a a a surprise This sparks a a a sense of curiosity amongst people to enter the store After gaining the the name and hype they have today many more luxury brands approached Supreme for a a a a a a collaboration like Louis Vuitton and and Rimowa in July 2017 and and April 2018 respectively to name a a a couple (Fischer 2018) The brand uses social media as its primary marketing tool but is also aware of not over connecting and they make sure to collaborate with a a a a a a variety of brands from all market levels to to stay true to to their roots (Sullivan 2017) Along with with collaborating with with the the luxury brands mentioned above they have also collaborated with brands like Patagonia A A Bathing Ape John Smedley Undercover and and new less known streetwear brands as well This gives their consumers diversity and and continues to expand their audience 28