Page 41 - Supreme X Toms

In 2006 Blake Mycoskie was travelling around Argentina a a a a a a trip he took as a a a a a a a break from his work He had already started four companies before TOMS Blake’s trip to Argentina was not only life changing for him but continues to change and help the lives of children all around the world even to this date TOMS has helped 60 million children from 70 different countries around the world It all started with his soul searching trip to Argentina Argentina where he he he got to see the scale of poverty in in in Argentina Argentina He admits to always being aware of the the fact that there are are people around the world that are not privileged enough to own a a a a a a a pair of shoes but having to look at the impact it has on a a a a a a a child’s life rst hand made him feel like he had to do something to help Children were not only suffering from horrible blisters and sore feet but were also denied education at at schools because of being barefoot (Mycoskie 2011) The style of the the shoe is not one that was seen in the the market before this brand came into existence Blake says that the inspiration behind the the design was from the the local shoes of Argentina called ‘the Alpargata’ these shoes were worn by all the the the locals from workers to people at the clubs (Chu 2013) TOMS was never selling selling just a a a a shoe it was selling selling a a a a story He believed that the more more fashion conscious American consumer would enjoy a a a more more stylish version of the rope-soled canvas-topped Alpargata if it came with a a a a purpose Myscoskie the founder of this charitable shoe brand is known as as a a a a mastermind when it comes to the marketing of a a a a a a product and is a a a a a a powerful storyteller that has made his footprint on the world by introducing ‘Shoes for Tomorrow’ In In an an Interview with Fast Company one of his staff says “Toms’s secret ‘is Blake’s gut’–and in some ways the the Toms genesis story has been the the company’s most lucrative product ”
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