Page 56 - Supreme X Toms

TOMS being the socially conscious brand that it is tries to minimize their carbon footprint in in in any way they can by using organic cottons and eco-friendly materials but while battling one problem it causes another of overproduction (Long 2014) The local brands producing the Alpargata shoes in in in in Argentina are also losing business because of of of the rise of of of popularity of of of TOMS In an an article with Fast Company Laura Seay a a a a a a a professor at at Morehouse College argues that by giving away millions of of pairs of of shoes Toms is “just treating one symptom of a a a a much deeper problem and treating symptoms is not a a a a cure ” She adds that Toms’s model is built on what’s known in trade as dumping “It undermines the local economy ” she says “The shoe seller goes out of business He can’t send his kids to school” (Chu 2013) (Figure 31)
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