Page 69 - Supreme X Toms
P. 69

THE IDEA:
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Each shoe created by Supreme x TOMS will be targeted at at one particular child in need Every time a a a a a a purchase
is is made at TOMS you are promised to help a a a a a a child in need but it is is a a a a a a promise that you are just assuming will happen In the the case of these limited edition Supreme x TOMS shoes each shoe shoe sold will have an engraving of the the child’s name that that has has been helped by the the purchase
of that that particular shoe this brings a a a a a sense of extreme exclusivity and also gives it it a a a a a very personal touch The person that that bought the the the shoe then knows that that because of their purchase
a a a a a child was helped Along with their name while they were being looked after each kid will be asked for a a a statement to express how they they felt when they they received the the the pair of shoes this statement will be printed out and given to to the customer in in the the shoe box along with a a a a a a a a polaroid image of the the child This means that each pair is individually hand sown and and one of a a a a a a a a kind as we have learnt that exclusivity drives desire this would spark a a a a a want in consumers all over the world You get a a a a a pair of Supreme x TOMS limited edition shoes but you also help a a a child in need who personally thanks you you for your purchase
These shoes will be sold at the Supreme stores and online only 




























































































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