Page 73 - Supreme X Toms

This study has shown us that there is is more than the conventional way for a a a a a a brand to be sustainable Sustainability is not just about the materials used in in production of of goods goods but the number of of goods goods produced If the the the supply of stock is higher than the the the demand for the the the item then the the product is being overproduced As sustainable materials come at at a a a a a higher cost the logical item for lower market level brands to to be be sustainable would be be for them to to follow the route of producing limited edition items This will create a a a a a desire amongst the consumers and also in turn help the planet by cutting down on waste that ends up up in land lls The collaboration with Supreme and and TOMS would would be be bene cial to both the brands as it would would widen their their consumer base but at the the the same time appeal to their their current customers as well Exclusivity is the new black 68