Page 23 - Demo

GROWTH | SPEND BREAKDOWN PER CHANNEL
DIGITAL
10%
Emails
The below emails are to be executed by the franchisee.
• Up Sell/Cross Sell
• Google Review
• Referral Program
• Account Based
• Opportunity
Lost
• Milestones
Cold Emails
• Sapper
SilverLevel Package (Light Touch)
WEBSITE
20%
SEO/SEM
Recommended Vendors:
• Marketeering Group
• Marketopia
• TBA
• TBA
Chat
Recommended Vendor:
• Smith AI
Online Reviews
• Google
• Facebook
OUTBOUND
39%
Tele-Marketing
Recommended Vendors:
• Marketopia • Abstrakt
• Rain Maker
Suggested Activities
• CMIT Newsletter
(The Advisor)
• Direct Mail
• PR
• Chamber
• Testimonial
Videos
ADVERTISING
25%
PPC
Recommended Vendors:
• Marketeering Group
• Marketopia
• TBA
Remarketing
Banner Ads
Social Ads
• Linkedin • Facebook • Twitter
Print
Referral Program
• Franchisee to promote
EVENTS
6%
Fees
• Networking
• Happy Hours
• Leads Groups
• Canvassing
• Business Expos
• Business
Associations
• Meet Up Groups
• Civic
Organizations
• Charity Events
• Lunch –N-
Learns
• Trade Shows
• Community
Events
• Webinars
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