Page 27 - Demo

PLAYBOOK | HOW DOES IT WORK?
MONTHLY THEME
Each month has a focus/theme that assets will be developed around. An example of this is “Cyber Security”. Details of the campaign will be provided.
1. The Campaign
2. Value Proposition
3. Call to Action
SUPPORT ASSETS
These assets are for you to use to execute your Playbook in your local markets. Every month has support assets that include:
1. Social Ads
2. Shareable Content 3. Short Video
4. Infographic
SALESFORCE
All Playbook marketing efforts must be tracked in Salesforce. Track your Prospects, to Oppor- tunities to Customers.
Webinar’s will be hosted by home office when the “Call to Action” requires support or explanation of a product. An example of this is “Free Assessment”.
PLAN AHEAD! DON’T OPT OUT
All creative will be available to view prior to the campaign going out so you have full visibility into the marketing effort.
The calendar of activities shows dates for:
• Home office campaigns
• Industry campaigns
• Seasonal campaigns
• Suggested dates for franchisees
for marketing activities
• Order dates for the Newsletter
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WEBINAR HOSTED FOR CALL TO ACTION
CALENDAR OF ACTIVITIES