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DIGITAL | INDUSTRY EMAIL NURTURING CAMPAIGNS
In addition to product focused campaigns we will be running INDUSTRY SPECIFIC drips campaigns each quarter. The industries high- lighted are:
Financial Legal Manufacturing Health Care Construction Real Estate
What are the Industry Specific Drip Emails?
They are a FOUR email series nurture campaign with content that is specific to that industry.
The drip campaign will keep you top of mind with content that is relevant to them.
How do I activate the Industry Drip Campaigns for my prospects?
• When entering your prospects into SALES- FORCE select the relevant industry
(see image below).
• Once your prospect has been assigned an industry they will begin receiving the email drips on the scheduled dates automatically.
• As a best practice target certain clients with a follow up call in the days after one of the industry emails have been sent.
How to assign prospect to Industry in Salesforce.
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