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DECEMBER 2020, Volume 34 No. 4 Florida’s Best News Source for Vintage-ANTIQUE-Collectibles

Antique Shoppe
tique Shoppe
An
Antique Shoppe
THE

Victorian Era

Christmas Trade Cards

By Larry LeMasters, LeMasters’ Antique News Service

During the late 1800s, a favorite pastime for housewives was
collecting small, illustrated advertising cards that are now called
“trade cards.” Trade cards slowly evolved from cards used by
tradesmen around 1800 to advertise their services. But it was
not until the spread of color lithography, first demonstrated at
the 1876 Philadelphia Centennial Exhibition, that trade cards
became plentiful.
During the 1880s, trade cards became a major way of
advertising America’s products and services. Local stores became
the primary means of distributing trade cards, so many trade cards
advertise both a product and the store where a housewife might
purchase the product.
While many different products used trade cards for
advertising, some of the product categories that relied heavily on
trade cards were medicine,
clothing, household, tobacco,
sewing, stoves, farm, and food.
Most of the cards possessed
Oviedo Antique Mall Christmas Extravaganza December 4-7 beautifully colored artwork,
During the 4 day extravaganza, all 110 dealer booths will be offering fabulous sale pricing and some had funny scenes,
- up to 50% off storewide. There will also be a complimentary hot & cold buffet is available all
4 days. During the Friday thru Monday sale each customer purchasing $30 or more receives a some had risqué scenes, some
free gift. even had puzzles, but some
Located at 95 Geneva Drive Oviedo, FL 32765 (407-366-3668), Oviedo Antique Mall is open of the most colorful and desired
7 Days a week Monday-Saturday 10am-7pm & Sunday 12-6pm. The mall will be loaded with
antique, vintage and contemporary Christmas décor. trade cards were distributed
The 12,500 square foot mall is loaded with an ever-changing array of all your favorite antiques at Christmas.
and collectibles. Offered are coins & paper money, gold, silver & costume jewelry, furniture,
primitives, linens, Lladro, Baccarat, China & Crystal, Lenox, military collectibles, Fiestaware, art Continued on Page 14
work, advertising collectibles, antiquarian books, Kitchenalia, LP albums, Longaberger baskets, Shown Top: Antique, Victoria Era
Disney collectibles, antique toys, French milled soaps & lotions, antique & modern cameras, F.P. Mortimer trade card, featuring
and so much more! Santa Claus on Christmas Eve. This
Stroll through Oviedo Antique Mall while listening to 1950’s hit music. On site watch & clock card is valued at $48. Right: This Stickney
repair by 40 year veteran watchmaker, as well as complete on site antique and modern camera and Poor’s “Mustard” trace card, circa 1895,
repair service. Gold, silver platinum and costume jewelry repairs at reasonable prices. is valued at $30.

Florida’s Largest Monthly Antique Event!

300 South Florida Fairgrounds DEC.
9067 Southern Blvd.
VENDORS West Palm Beach, FL 33411 4-5-6

www.wpbaf.com info@wpbaf.com