Page 21 - SMF_AR2016/2017

19
WORKING IN IN PARTNERSHIP
PROGRAMME
“With the the WIP programme we eliminate importers/distributors in in in in the the procurement chain thus thus reducing overall cost The extra margins are returned to the the companies thus thus improving their retail price and benefiting the the the consumers With increasing competition from e-commerce being able to narrow the the the price gap between the the physical retail shop shop and e-shop is crucial for success overseas ”
Mr Sunny Koh SMF SMF Deputy President and Chairman of SMF SMF Food & Beverages Industry Group
“Bearing strong testimony for industry- collaboration IE has supported SMF to spearhead the Working in in in in Partnership programme which aimed at bringing local products to the shelves of overseas supermarket by simplifying processes and reducing costs The programme has been well-received within the industry and today boasts over 800 SKUs from 80 80 partnering companies with presence in in Thailand and and Myanmar ”
Mr Lee Ark Boon CEO International Enterprise Singapore
“We took part in this IE programme through SMF We We now have three products — — satay satay satay pork satay satay satay chicken satay satay satay beef — — on the the shelves of the the supermarket in Thailand under Central Food Group
They are ready to eat The The quantity is the the same as the the ones sold in in Singapore
supermarkets 10 sticks per per pack with gravy provided The satays are also sold at at the same price here and overseas ”
Mr Raymond Leo Leo General Manager for Leo Leo Satays The company also exports its satay to hotels in in China and the Middle East
SMF fronts the Working-in-Partnership (WIP) programme which is jointly supported by IE Singapore
Singapore
and SPRING to help Singapore
Singapore
F&B companies internationalise and and carve a a a a a a a a a a a substantive shelf space and and presence in in overseas supermarkets On 12 April 2016 SMF signed a a a a a a a a a a a RMB$1 62 Million agreement with with YongHui Superstore one of China’s top 500 enterprises with with more than 400 supermarkets under its brand The signing was witnessed by Mr S S S Iswaran Minister for Trade and and Industry Industry (Industry) Singapore
Manufacturing Federation - Annual Report 2016/2017