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BRAND PARTNERSHIPS
Pricing for a Static Post:1000 -5000 = $150-200/post
If you have around 1000-5000 followers, you can expect $150-$200 per post. The more followers you have, the higher you can make your rates. Do research to find out what you should charge (there is standard Influencer pricing).
Know Your Worth: Brands often take advantage of smaller influencers, so it’s important to have rates and know your worth. Set your standards high. If a brand wants to work with you and they ask for multiple pieces of content and they ask for a rate that is way below your budget, suggest removing some content in order for it to be fair to you.
Engagement Rate: Standard Rate = 2-3%
A standard Instagram Engagement Rate is 2-3%. To find out what your engagement rate is, divide average likes + comments by your following number. Brands want to know if you have an engaged audience, otherwise it is unlikely that you will land partnerships.
Go above and beyond: Be professional by meeting deadlines, and being respectful. Provide brands with a report (or repost) on how their paid content did (screenshot your Insights). Always follow up and thank them as this is important for maintaining a good relationship.
Usage rights: This is typically included in any contract, meaning the client can use your images on their social media platforms or boost your post through ads. Although, if they want to print your image for any media press. For example, magazine publication, featuring you for a campaign, etc, this should be treated differently and you should be compensated.
Exclusivity: Make sure you are getting compensated for exclusivity. For example, “You aren’t allowed to use another lipstick for 4 months on your Instagram.” You need to be compensated for the lost work in between that time.
Termination: If a client cancels your contract after you have done the work, they have to pay you anyway.
Net Payment: If your contract says "net 90", that means you will be fully paid in 90 days. While this can be normal in the world of social media, make sure you keep an eye for this. You can also request to be paid half upfront and half once the job is complete.
Revisions: Let's be real, clients can be annoying! Sometimes you and the client will come up with a concept, and once it is executed on your end, they change their minds. Make sure revisions are ONLY done if you don't follow the contract. But not because the client just had a change of heart. This will save your butt from doing things multiple times.
Briefs: Ask the client in advance for a concept brief. This will include key talking points, their message around
the product and some inspiration for your sponsorship. The more understanding you have the better. You want
to make sure you eliminating any mistakes through re-shooting.
NEGOTIATING
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