Page 12 - 農村巧藝：2018商品集錄

added" products with the rural village characteristics based on the major points of local material selection(recreation and maintenance), production techniques (production and technology) and production development (market and application).
3. The correspondence between rural materials and lifestyles: (design consideration)
As for the "transformation" of materials, the key point does not lie in changing the "form" of the original materials. Instead of focusing on styling or processing to hide the original materials' characteristics, it is to make best use of the "texture" (vision and touch) and "feeling" (beauty and taste). Through "design," the beauty of the materials is presented. The possible application is based on the need in life. Therefore, the concept of "design" is introduced to the product production so as to closely connect materials and life!
4. The integration of rural village material and handmade texture: (product consideration)
In modern life, the chemical and artificial products are everywhere in our life. The present trend of pursuing the so-called "handmade" life provides a great chance for rural village arts and crafts, especially some life accessories made with the natural materials that reveal the truest touch of "hand-making." This also adds value to the rural women's crafts and serves as the best foundation for developing the industries with local specialties.
5. The matching between rural materials and the consuming market: (marketing consideration)
In fact, many rural women have achieved certain level in terms of their handmade techniques and skills only with the limited connection between the market need and creation. In other words, to make the products preferred by the market and consumers, they should understand the consumers' likes and needs in life in order to take hold of the consumption patterns and fashion trends. Therefore, understanding and getting hold of the market trend, striving for the counseling resources from the government authorities, introducing the innovative and creative thinking, and increasing the innovation and uniqueness of the products will all strengthen the products' competitiveness in the market.
6. The interaction between rural materials and local sustainability: (heritage consideration)
The industry most suitable for the local development originates from the land itself, which provides us with the nutrients for growth. The materials yielded from our own land are the best gifts from God. Therefore, the collection of rural materials is to strive for the better life for the local public's life. It is an attitude to inherit the lifestyle of the sustainable management instead of the exploitation and oppression from wasteful mining and deforestation because all rural materials are the treasure of our land!
The Counseling and Development of Country Fine Handicrafts
Nowadays, there have gradually been more and more product development and implementation of rural village industries. However, even though the products have been created, they can’t find the market positioning. Or, they can clearly show their own local characteristics and spirit among the similar products. Therefore, in the process of development, many "Country Fine Handicrafts products" still remain
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