Page 11 - ORS Product Knowledge Manual

Begins with Care
Sulfate-Free Hydrating Shampoo
12.5 fl. oz. | UPC #63216911184 1.75 fl. oz. | UPC #63216911166
Formulated with olive oil and rosemary, Olive OilTM Sulfate-Free Hydrating Shampoo infuses moisture while soothing and conditioning the scalp. Gently cleanses the hair and scalp without stripping or depleting hair of its natural oils. Suitable for all hair types and ideal for color-treated hair.
HAIR TYPE
• Perfect for: Color-treated and/or keratin-treated hair. • Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Rosemary: Increases shine, stimulates and improves circulation to
• the scalp, thus encouraging hair growth.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
Peppermint Oil: A natural antiseptic agent which bolsters the scalp’s health by clearing out dead skin and bacteria. It promotes circulation, creates a balancing effect for the scalp’s oil and sebum production, along with providing essential fatty acids to the scalp and hair.
USAGE
• Apply to wet hair and massage into a rich lather; rinse thoroughly. • Repeat application and rinse process.
• Proceed with ORSTM conditioner for specific hair needs.
WHEN TO USE
• As a gentle cleanser for the hair and scalp that will not strip or deplete
• hair of its natural oils.
To achieve detangling and moisturizing, while providing gentle
• cleansing for all hair types.
When prolonged vibrancy of hair color or smoothness of hair treated with keratin is desired.
KEY SELLING POINTS
• Hydrating and rich lathering formula cleanses without stripping the hair. • Prolongs vibrancy of hair color.
• Great for hair treated with amino acid and keratin treatments.
NOTES:
THE COMPETITION
Shea Moisture® Sulfate-Free Shampoos
Cantu® Shea Butter for Naturals Sulfate-Free Cleansing Cream Shampoo
Créme of Nature® Argan Oil Moisture Shine Sulfate-Free Shampoo
ORSTM Product Knowledge Manual
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