Page 27 - ORS Product Knowledge Manual

for Dry, Frizzy Hair
Butter Rich Co-Wash
12 oz. | UPC #632169113002
This rich cleansing cream is a gentle conditioning cleanser that not only aids in detangling but preserves precious moisture within the hair. Use to gently cleanse between shampooing or as a deep conditioner for extra hydration and added softness.
HAIR TYPE
• Perfect for: Anyone seeking added moisture and conditioning. • Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Ghee Butter: Full of Vitamins A, D, E & K2 to soften, reduce frizz,
• condition and moisturize hair.
Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6, antioxidants, calcium, iron, magnesium, and potassium.
USAGE
• Apply to wet hair between weekly shampoos and saturate strands
• completely.
Use fingers to gently detangle and separate strands; lightly
• massage scalp.
Rinse thoroughly; repeat as needed.
WHEN TO USE
• As a gentle daily cleanser for extremely dry hair and/or scalp. • As a deep conditioning treatment for hair lacking hydration.
KEY SELLING POINTS
• Cleanses the hair while preserving moisture.
• Unique moisturizing product; dual usage as a cleanser or deep conditioner. • Won’t strip your hair’s natural oils.
• Gentle enough to be used daily.
NOTES:
THE COMPETITION
As I Am® Coconut Co-Wash Cleansing Conditioner
Pantene® Pro V Truly Natural Hair Cleansing Co-Wash
Cantu® for Natural Hair Conditioning Co-Wash
ORSTM Product Knowledge Manual
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