Page 65 - ORS Product Knowledge Manual

This is Your Fix.
Anti-Breakage Créme
5 oz. | UPC #63216911006
Formulated with bamboo extract and shea butter, this strand- fortifying créme moisturizes and helps strengthen weak and damaged hair. Nutrient- and protein-rich coconut and African baobab superfood oils help reduce breakage and deliver a healthy-looking, luminous shine.
HAIR TYPE
• Perfect for: Compromised and damaged hair. • Suitable for: All hair textures.
KEY INGREDIENTS/BENEFITS
• Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
African Baobab Protein: Offers excellent benefits to hair. With the high level of nourishing and strengthening amino acids, hair has improved elasticity and increased hair strength.
USAGE
• Apply daily or as often as needed. Apply a small amount to the scalp and massage. Comb through for even distribution from root to end. May also be applied directly to ends for added protection.
WHEN TO USE
• As an daily strengthening créme. • As an end-mender for split ends.
KEY SELLING POINTS
• For hair needing strength and restoration. • Reduces breakage.
• Nourishes compromised hair.
NOTES:
THE COMPETITION
Cantu® Shea Butter Grow Strong Strengthening Treatment
Dr. Miracles® Daily Anti-Breakage Strength Créme
Profectiv® Mega Growth® Break Free Hair Treatment Cream
ORSTM Product Knowledge Manual
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