Page 90 - ORS Product Knowledge Manual

Anti-Breakage Edge Control Gel
2.5 oz. | UPC #63216911503 .3 oz. | UPC #63216911510
This non-flaking, flexible hold edge gel allows edges to stay smooth with moisture and shine. Our exclusive, smoothing formula is packed with Omega-3 & 6 and antioxidants to fortify both natural and relaxed hair while protecting edges against future breakage. Edges stay smooth with frizz control, added moisture and shine without hard, dry or stiff hold.
HAIR TYPE
• Perfect for: Edge control for natural or relaxed hair. • Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium.
Black Castor Seed Oil: Antioxidants in castor oil support keratin in
the hair and help make hair stronger, smoother and less frizzy.
USAGE
• Apply a small amount, using the fingertips and smooth with a soft brush to create the desired hold.
WHEN TO USE
• As a styling gel to control and smooth edges.
• As a styling protectant for weak and fragile edges.
KEY SELLING POINTS
• Smooths edges without stiffness or flaking. • Protects edges from breakage.
NOTES:
THE COMPETITION
Cream of Nature® with Argan Oil Cantu® Extra Hold Edge Stay GelTM Perfect EdgesTM
ORSTM Product Knowledge Manual
Fight Breakage, Stay Strong
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