Page 15 - ORS Product Knowledge Manual

Begins with Care
Incredibly Rich Oil Moisturizing Hair LotionTM
8.5 fl. oz. | UPC #63216911079
Incredibly Rich Oil Moisturizing Hair LotionTM restores hair’s natural moisture balance, imparting long-lasting shine while providing maximum heat protection. When used as a part of a regular hair regimen, hair will begin to show improved elasticity, hydration and lustrous shine.
HAIR TYPE
• Perfect for: Chemically treated, relaxed or thick curly hair types. • Suitable for: All natural or relaxed hair types.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Coconut Oil: Contains Vitamins E & K and fatty acids, providing moisture paired with nourishment to prevent protein loss, aid with water retention and protect against damage. Rich in Omegas-3 & 6,
• antioxidants, calcium, iron, magnesium, and potassium. Safflower Seed Oil: Contains high amounts of oleic acid, which
• protects, nourishes and hydrates the hair.
Black Castor Seed Oil: Antioxidants in castor oil support keratin in
the hair and help make hair stronger, smoother and less frizzy.
USAGE
• Apply sparingly to hair to protect the hair from blow dryers and curling irons. Apply to the scalp and massage to moisturize the hair and scalp. Apply sparingly to the hair and scalp to strengthen damaged hair. Apply a liberal amount to natural hair as needed.
WHEN TO USE
• As a moisturizing heat protectant.
• As a treatment styler for added elasticity, hydration and shine.
KEY SELLING POINTS
• Conditions while providing maximum heat protection.
• Provides long-lasting shine with a natural, non-greasy, non-sticky
formula.
NOTES:
THE COMPETITION
Shea Moisture® Cantu® Shea Butter Miss Jessie’s® Pillow Coconut & Hibiscus Curl Activator Cream Soft Curls Styling Lotion Curl & Styling
Conditioning Milk
ORSTM Product Knowledge Manual
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