Page 7 - ORS Product Knowledge Manual

How to Use This Manual
Title: Product name description on packaging. UPC: This is the Universal Product Code for this
Fly-Away Taming Gel
5 oz. | UPC #632169191512
Infused with olive oil and Vitamin E, Olive OilTM GirlsTM Fly-Away Taming Gel is an alcohol-free formula created for controlling fly-away hairs around the hairline and nape with a soft, yet firm, hold for smooth, refined styles.
HAIR TYPE
• Perfect for: Eliminating fly-away hairs and smoothing the hairline. • Suitable for: All hair types.
KEY INGREDIENTS/BENEFITS
• Olive Oil from the Mediterranean: A natural emollient that imparts
• softness and shine.
Black Castor Seed Oil: Antioxidants in castor oil support keratin in the hair and help make hair stronger, smoother and less frizzy.
USAGE
• Apply to desired area and smooth with fingertips or soft bristle brush.
WHEN TO USE
• As smooth edges are desired.
• As a tamer for fly-aways and/or unruly ends.
KEY SELLING POINTS
• For neat, smooth, edges and ponytails. • Non-drying and non-greasy.
NOTES:
REFERENCE EXAMPLE:
product. Stores may ask for this to place orders.
Product Description: This provides you with an overview of key points of reference for this product.
Product: This is an image of the actual product shown on either the left or right side of each page.
Product Logo: This is an image of the actual product logo shown on the top left or right side of each page.
Hair Type: Use this section to help identify who the end user would be from usage prospective.
Key Ingredients: Key call-out ingredients and benefits for this product.
Usage: Use this section to break down recommended usage method.
When to Use: Recommended times for this product to be used.
Key Selling Points: Fully understand what the Key Selling Points are. You may be converting customers from one brand to our brand.
The Competition: Switch-selling is the name of the game, so if the customer comes in for a competitor’s product, you know that this product is the BEST choice for the customer.
Notes: Make notes if/when needed.
THE COMPETITION
African Pride® Dream Kids® Curly Kids® Styling Paste Olive Miracle® Smoothing Gel
ORSTM Product Knowledge Manual
7