Page 34 - Rebranding A Brand

2.6
8
MDM 620
8.3.3 Project Storyb
1
Chef fades in and looks into the camera with copy
0-1 sec.
2
1-2 sec. large food graphic and copy appears
5
4-5 sec.
6
5-7 sec.
truck begins to appear from lower left backing
All 3 character chefs appear in the shot
as the truck moves toward them
Copy of tagline only appears to give
Delivery truck graphic and 3 chef
up into the frame
characters appear to imply loading food onto truck
importance to thought of the tagline
Chef character moves in from right to left carrying
33
Design Integration
o