Page 48 - Rebranding A Brand
P. 48
3.5
Size & White Space
The sub brand is a B2C product, and does not require that the FDC logo be included. If both brands are repre- sented in the same area, the FDC logo will appear first, or to the left of the Behind the Menu logo. When shown without the FDC logo, either BTM graphic logo can be used.
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