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Brief for the magazine
We understood what people had to say and saw some changes in the way we started looking at the problems. Our main target audi- ence shifted to people of age +20 which included Photographers, Art Enthusiasts, Poets, Designers and Travelers.
The idea was to create a premium magazine which focused on priori- tising the content first, trying to reducing the number of irrelevant advertisements. Understanding that it’s a photo/visual-heavy mag- azine and justifying the use of texts. Design decisions that look into the tangible aspect of the printed mag- azine and good flow of the content to make it feel premium with good print and paper quality.
