Slide 1: The State & Outlook of Inclusive Marketing: Removing Systemic Barriers To Achieve Growth and Equity in the Marketing Ecosystem

Slide 2: Context

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Slide 5: Key Findings

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Slide 10: Talent, AdSpend, Data, and Bias in Ads/Content Are Seen as Most Important Pledge Areas

Slide 11: Progress Report Card: Industry gets a C+ average grade

Slide 12: Progress Report Card: Advertisers get a B- average

Slide 13: Progress Report Card: Advertisers expect to improve to B by 2026 outpacing the industry at a steady pace but not significant leaps

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Slide 16: Overall 2025 Priorities

Slide 17: Key Insights & Action Steps

Slide 18: Key Insights

Slide 19: Discrepancies

Slide 20: Action Steps for 2024-2025 Planning*

Slide 21: Methodology & Charts

Slide 22: Methodology

Slide 23: Advertisers’ Perceive Some Industry Progress in Tackling Barriers But Supply Chain Lags

Slide 24: Breakthrough: Most Advertisers See Their Organizations Advancing Across All Barriers

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Slide 27: Inclusivity Pays Off: 40-60% See Verified Growth in 5 Areas

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