Page 21 - Example_Deliverable ppt

1. ONLINE AND OFFLINE MARKETING
Many families engage with XXXXX as a result of referrals by family, friends and trusted authorities in the community. There is an opportunity for XXXXX to increase its pipeline if it engages and promotes to the right audience (either directly to families or to authorities who can then refer families on) through the right online and offline channels. XXXXX also needs to increase its visibility in order to attract new customers, especially as currently XXXXX has capacity to take on more participants.
1. HOLD INFORMATION SESSIONS TO PROMOTE XXXXX
Hold casual information session to promote XXXXX to interested parties or parties who can influence families’ decision making, such as community centre staff, parole officers, support workers, school staff, doctors and other service providers.
2. SHARE PARTICIPANT AND FAMILY STORIES
Lived experience stories are a very powerful tool – XXXXX can use its network of alumni and current participants and their families to promote XXXXX in a way that resonates with people. XXXXX can do this by sharing and celebrating success stories and case studies (film/print) of participants and families. These can be promoted through various channels such as events, flyers. EDM’s, Website, social media etc.
3. OPTIMISE THE XXXXX WEBSITE
Ensure XXXXX' website and the content is SEO optimised to increase the appeal and searchability of the XXXXX website. This will drive traffic, increase awareness of the XXXXX brand and therefore increase the pipeline of participants.
Commercial in confidence
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