Page 15 - GiveEasy innovation index

Fundraising strategies by innovation segment
76%
High Innovators
Moderate Innovators
Low Innovators
70% 70% 70% 70% 69%
61% 62% 62% 62% 62% 64%
57% 55 %
%
%
%
%
53% 50%
%
%
54
51% 51% 51% 51% 52
48%
45%
25%
18% 19%
22%
19%
12%
14% 7% 5%
19%
15%
6%
40%
28%
32%
30%
29% 26%
10%
12%
8%
Fundraising strategies Invest in ownership and High innovators that that are succeeding at at at at at driving digital initiatives have some common characteristics that that others can emulate Stanford’s social innovation review revealed that effective digital programs have three common characteristics5:
• Digital expertise at the senior management level
• Digital leaders involved in in in decision-making on on new campaigns
• A hybrid or intentionally independent digital team structure
Building skills around digital at the the the senior leadership level
is is key to transforming the the the the the business business If the the the the the CIO or or or CTO is is is the the the the the only member of the the the the the business business business with genuine expertise the the the the business business will remain digitally immature On the the flip side more digital digital staff should seek leadership training in in in management strategy
and communications to become well-rounded digital leaders who will help drive impact by looking at the bigger picture Within many Not-For-Profit organisations there is is a a a a a a a lag in in in in replacing or or or or updating older systems Not-For- Not-For- Profits feel pressured to keep costs
as as low as as possible even when those investments could improve their impact This is is not simply due to to a a a a a a a a lack of investment investment but but can also be attributed to to legacy and culture culture While maintaining the the culture culture of an an an an an an organisation is is important it’s also essential to to change with the the the times holding on on on to to what’s what’s positive about the the the organisation’s culture and reinventing what’s what’s holding the the organisation organisation back The Innovation
Index scores reveal that highly innovative innovative Not-For-Profit’s use a a a a a a a a a a a a mix o of digital and physical fundraising strategies whereas less innovative innovative organisations rely more on on on traditional methods and systems such as paid street collectors Innovative charities are more more likely to to use digital donations via website and email alongside other more more traditional methods of fundraising This mix allows for increased spend from donors’ organisation’s might not have previously been able to reach through new digital platforms expertise at the leadership level
15 5What Makes Non-profit Digital Teams Successful Today? (2018) Stanford Social Innovation
Review 29 May
Donations
via your website Email Campaigns
Fund Raising Events
Bequests
Physical Mail-Outs
Peer-to-peer Sites
Mobile-friendly webpages
Auctions
Paid personal street collectors Donations
via SMS
Donations
via mobile apps
Unsure Other