Page 16 - Demo
P. 16
OUR PURPOSE
Why and how we’re here
OUR VISION
Where we are going and who we want to be
We don’t have one . In our industry a plan of that length is pretty pointless. Like sculpting jelly. But that doesn’t mean we are going wherever the wind blows us.
Our purpose and vision remain constant. They don’t change.
The world, industry and user demands change, so our strategy shifts to meet those. Course correcting to keep us heading towards our vision and purpose.
It changes like the seasons. Which is why we adjust our targets and priorities in seasonal cycles...Literally.
Think of LAUNCH GROW DOMINATE as the guiding principle behind our product strategy. It’s the underlying philosophy/ approach to our products and the market place.
We see all our sites and products as landing places on a giant gameboard. And we want to win.
We’re not joking.
If we ‘dominate’ in all the areas we play, we become #1. Obvs.
OUR STRATEGY
How we’re gonna get there
OUR VALUES & BEHAVIOURS How we wanna be
OUR STRATEGY IS HOW WE PLAN TO BRING OUR PURPOSE AND VISON TO LIFE.
SO, WHAT’S THE PLAN STAN?
YOU WANT TO KNOW OUR 3 YEAR AND 5 YEAR PLAN?..
OUR STRATEGY
