Page 7 - CiTRUS Demo
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Our Holistic Process builds evidence, adds value, and manages Scientific Communications
DEFINE PROBLEM
Step 1
Identify the key unmet medical and economic needs
Consider positions in the treatment paradigm where new products
are most needed,
fit best and will capture highest value
IDENTIFY GAPS
Step 2
Gap Analysis – burden, need, medical and economic
Identify the optimal value story for a new entrant and
what evidence gaps exist in the current Clinical Development Plan
STORY DEVELOPMENT
Step 3
Scientific and Value platform development and creation
Align stories, message elements, gap-filling and evidence generation plans across Commercial, Medical & Access
VALUE & EVIDENCE SHAPING
Step 4
Plans for HEOR & Medical to fill gaps in disease awareness and evidence
Shift mindsets and fill awareness and education gaps among clinicians, payers, patients and policy advocates
VALUE PROPOSITION MANAGEMENT
Step 5
Tools for evolution of value story
and access to supporting evidence
Ability to cycle back to Step 1 as market changes or Life Cycle Management (LCM) indications
are considered
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