Page 3 - Animatra Executve Summary
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THE PROBLEM
US stress levels are high and on the rise. Stress can lead to anxiety and depression, affecting not just quality of life but employee burnout and low morale. This has led to a new wave of mindfulness products that aim to reduce stress and make people happier. If mindfulness reduces stress, why don’t stressed people meditate? The creators of Lightflow believe it’s because people are asked to stop what they are doing to meditate to be more mindful. If one’s busy life creates stress, would one be eager to stop what one is doing?
THE SOLUTION
With Lightflow, there is no need to stop what you are doing to be more mindful. Lightflow uses a novel visual overlay that makes users more mindful. This way, Lightflow can make users more mindful at any time, no matter which application they are using.
“STRESS CAN LEAD TO ANXIETY AND DEPRES- SION, AFFECTING NOT JUST QUALITY OF LIFE BUT EMPLOYEE BURN- OUT AND LOW MORALE.”
EXECUTIVE SUMMARY
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