Page 20 - RFP
P. 20
ANIMATRA
ENTRY STRATEGY
mac OS Beta
November 2018
Multi Platform B2C
January 2019
B2B Health System Partnership September 2019
With limited internal funding, Animatra has secured patents, developed Windows OS and macOS Lightflow alpha products, formed as a Delaware C-Corp, and built a team currently developing brand strategy and a multi-platform beta. Animatra’s plan is to begin with a macOS beta targeted at students. Then, Animatra will launch Lightflow as a consumer app to build a user base and fund B2B application development and product research.
Animatra will first launch a macOS beta application with free student subscriptions to build an early user base. The beta will be facilitated by college mindfulness organizations and promoted by social media presences. Most student mindful- ness organizations have access to campus email-lists and Animatra possesses in-network social media professionals. One such social professional has over 60,000 Instagram followers and a network of partners that have agreed to promote the product.
17
