Page 15 - Cathy's Real Estate Guide

Creating Urgency & Competition
Getting You The Best “Dam” Deal
Think of your home like a dam. You want to build up as much pressure as possible with potential buyers during the “Coming Soon” marketing campaign so that when that pressure is released you get a flood of eager potential buyers. When you force all of the potential buyers in at the same time, they see one another at showings & open houses. The house shows beautifully & everyone knows this is a HOT property.
The strategy creates urgency & often results in multiple offers/bidding wars.
Negotiate UP Instead of Down
PRE-MARKETING:
BUILDING PRESSURE
Create a buzz even before your property even hits the market by making them wait!
Potential Buyers will keep an eye on your property, getting excited to take a look!
By the time your property does hit the market, you’ll have a line of interested parties at the door!
I
ON THE MARKET:
A FLOOD OF SHOWINGS
A FLOOD of potential buyers rush to see your property, visit the Open House & we make them fight for it.
With multiple offers, you maintain the best negotiating leverage so you can determine the best price, terms, and settlement date for you and your family.
II
CLOSING:
SMOOTH SAILING
Rest easy knowing that you chose the best offer and kept one or two as back-ups.
III
LIST
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Seller’s Guide 13
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