Page 32 - Cathy's Real Estate Guide

Staging for the WOW!
Although Staging your home is optional, it shouldn’t be. Staging is what gets your home ready for potential buyers. Buyers want to see a clean, decluttered space that they can envision as their own.
Staging allows the Listing Agent to capture great photos which attract more inquiries, leading to more viewings and drastically increasing the likelihood of a sale at or above the listing price.
Once potential buyers are at your home, the staging does the rest of the work, painting a mental picture of what life will be like here.
Conversely, an unstaged home can cause problems in the mind of a buyer. They see a messy house, one that needs to be cleaned, properly decorated, or even repaired and they mentally begin to devalue the
PROS
✓ Increased Marketability! Staged homes showcase the property and increase the perceived value of the home
✓ More Buyers will look at a beautifully staged home as opposed to an empty or disorganized property
✓ Professional Guidance can take an ordinary house and make it extraordinary!
✓ It’s COMPLIMENTARY with Signature Home Sales (property must quality)
CONS
✘ Expensive. It can be costly to stage your home if you hire an agent who does not include staging complimentary
(Lucky for you, Cathy includes it AT NO COST!)
property. And if they do make an offer it’s likely to be lower than Asking Price.
“A well staged property can make all the difference between a bidding war with multiple offers...and a stale listing that only gets a handful of unfruitful viewings.”
- Cathy Chapman
CATHY’S EXPERTISE
Experience. With over 10 years of experience staging property, Cathy can provide data showing her listings have an average of 10 days on the market to contract.
Includes Staging at NO COST! Cathy includes staging because she knows the effectiveness of doing so and she loves doing it!
Inventory. With an ever-increasing inventory of staging items, Cathy brings the WOW! into every property by either reposi- tioning the clients furnishings, reducing them or adding her own inventory to give the property its’ greatest appeal.
Testimonials. The proof is in the puddin’ so-to-speak. Read reviews online!
30 Staging