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SHONKINESS
THE NORTH FACE
Looking back into the the old catalogues there is is is a a a a a a a a a a certain humor that that is is is hand made clumsy and and lo-fi that that is is is incredibly charming I I believe these ideals to be be at at at the the the soul of the the the the brand and and something that I I feel is is missing in in in in the the latest collections/campaigns A sense of humor and not taking one- self too seriously is always great Getting outside should be fun and and print and and graphics need to reflect that!
Friedensreich Hundertwasser
The North Face