Page 4 - Brochure
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THE FUNNEL WORKS. SHORTCUTS DON’T.
No one got fired for hiring IBM
Do people know you? Is your name always on the list? For middle-market companies, poor name recognition
is a drag on all sales activities, both online and in-person.
You can’t hurry love
Most B2B buy-cycles take weeks or months, and require many touchpoints. Selling is about building relationships, right? Well, so is mid-funnel marketing.
Now don’t blow it
They want to buy! And probably from you! Marketing content needs to reassure your customers that they’re about to make the right choice – that’s how you support front-line salespeople.
